Bharti has signed Bollywood couple Saif and Kareena along with Vidya Balan and Madhavan, as well as Indian cricketer Gautam Gambhir to woo consumers.
According to company sources, Bharti’s DTH foray has been named Airtel Digital TV. The company has already begun a soft launch by offering the services to its employees with a one-time activation fee of Rs 2,000.
Bharti’s DTH foray will be driven by Bollywood as well as cricket, as the company looks to launch its services soon.
“TVCs will be aired in the next couple of weeks,” company sources said.
The Economic Times, 18th July 2008
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ADAG & Bharti gearing for massive on air war- Entertainment-Media / Entertainment -News By Industry-News-The Economic Times
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Bharti’s DTH foray named 'Airtel Digital TV', roped in Saif and Kareena, Vidya Balan & Madhavan 
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Re: Bharti’s DTH foray named 'Airtel Digital TV', roped in Saif and Kareena, Vidya Balan & Madhavan Originally Posted by Gautam06
Bharti has signed Bollywood couple Saif and Kareena along with Vidya Balan and Madhavan, as well as Indian cricketer Gautam Gambhir to woo consumers.
